Let us give you the smile you always wanted. We specialize in beautiful smiles. Creating Beautiful Smiles Let us give you the smile you always wanted We specialize in beautiful smiles. Creating Beautiful Smiles Let us give you the smile you always wanted We specialize in beautiful smiles.



Your smile is one of the first things people notice when they meet you. Surveys conducted by reputed cosmetic dentistry organizations say many Americans agree that a beautiful smile can have a remarkable effect on career growth. With people becoming more cautious about their smile, there are several developments taking place in cosmetic dentistry field to address the needs. Tooth whitening is a widely preferred cosmetic dentistry treatment today. It is affordable, quick and safe when it is done at a dental office. If you are a resident of Cheshire, Wallingford or Hamden city, make an appointment and visit our dental office for our Iveri Whitening consultation. Our experienced dentist Dr. Ross A Kaplan recommends the best solutions for the esthetic needs of your smile.

The color of your teeth and tooth whitening

The natural color of teeth varies from one person to another. The color shades can be broadly classified into four types which are reddish brown, reddish yellow, gray and reddish gray. Based on genetics, thickness of enamel, oral hygiene and general health, the color shade may be different for every person. Tooth whitening procedures can help clear stain and brighten the teeth. The extent to which the color shade improves depends on the thickness of enamel and oral health of the patient. Following are few causes for tooth discoloration.

  • Smoking
  • Heavy consumption of dark-colored fluids like coffee, tea, cola and wine
  • Medicines like tetracycline
  • Aging

Iveri Tooth whitening – The way we do it at Hamden, CT

There can be several causes for discoloration of teeth. Dr. Kaplan firstly performs a thorough check of teeth to look for signs of decay. Tooth decay may be an unfavorable condition to perform tooth whitening. Therefore the decay is treated first. Pictures of teeth are taken and the color shade is gauged using a shade scale. This can help us compare the changes in color before and after treatment.

Iveri tooth whitening solution has whitening agents like hydrogen peroxide or carbamide peroxide. The whitening gel can enter the porous enamel layer and undergo oxidation to clear stain. Firstly we apply a protective Vitamin E oil over gums. A whitening tray containing the gel is placed over teeth. A special LED light is used to increase the speed of the whitening process. It may take about 20 minutes for the Iveri whitening process to complete. Since the process takes place in our fully-equipped office by a professional team, it is completely safe and the results too are brilliant

Most Frequently asked Questions on Teeth whitening

Sensitivity for your tooth after teeth whitening is temporary i.e., it will be there for a couple of days after the treatments. Professional teeth whitening process by an expert cosmetic dentist Dr. Ross Kaplan doesn't make your tooth sensitive. But the unprofessional teeth whitening at home by a teeth whitening/bleaching kit makes your tooth sensitive for a long run.
People those who are having the stained tooth are the right candidates for teeth whitening. But before proceeding with the teeth whitening process, it is better to have an opinion from the cosmetic dentist.
A professional teeth whitening last between 6 months and 2 years. After getting the teeth whitening treatment, it is advised to keep your mouth hygiene should avoid staining foods and drinks like Black teas and coffee, White wine and red wine, Sports drinks, Carbonated beverages, Berries and Sauces and smoking too.
Yes, teeth whitening has been proved to be the secure way to whiten your teeth from many researchers.
Teeth whitening has little or no effect on restorative materials which include porcelain or crowns. It may reduce the bondage between the restorative and the tooth. Hence it is recommended to have an opinion from the dentist before proceeding with the treatment.

Our Address

Ross A. Kaplan D.M.D., P.C.

2558 Whitney Ave,
Hamden, CT, 06518 



24 Hour Emergency:   (203) 464-3966

Get Directions To Our Practice


Office Hours

Monday 08.00 AM 06.00 PM
Tuesday 08.00 AM 06.00 PM
Wednesday Closed
Thursday 08.00 AM 06.00 PM
Friday 08.00 AM 06.00 PM
Saturday Closed
Sunday Closed

Contact Us

(Maximum characters: 250) You have characters left.